Deck The Stalls
PERIOD. x Public
For Public Inc’s purpose-driven holiday campaign, we focused on period poverty.
We wanted to Deck the Stalls with pads, tampons, cups and period underwear. For our awareness videos, we combined humor and female empowerment to reinvent Krampus as Crampus, a vigilante anti-Santa. Instead of bringing toys, Crampus brings period products to the 1 in 3 people with periods who can’t afford them. And she needs your help (aka your money) to do it.
As an activation, PERIOD. chapters literally decked the stalls by hanging product-filled stockings on hooks in public restrooms.
Partner: Erin Stevens
Chief Creative Officer: Jill Applebaum
Director: Eva Midgley
TikTok
Senior Team: Sarah Wallace Carr & Michael Porfirio
Wild Postings
These “movie posters” called out all the people who donated time or money to this cause.
We set up a long scroll coming soon page and then added all the facts and assets at launch, driving to donate.
